North Carolina Central University School of Business introduced a new Master in Business Administration (MBA) degree in fall 2020 designed to take advantage of online learning.
The online option was added to NCCU’s MBA offerings in recognition of the popularity of such programs in managing coursework during the COVID-19 pandemic.
“The Enhanced Online MBA was curated to meet the industry needs for leadership in critical areas: Marketing, Data Analytics and Hospitality and Tourism,” said Diedre Guion Peoples, Ph.D., director of the MBA Program. “We are excited to be able to offer a wider array of course offerings to a broader market of prospective industry leaders.”
This curriculum will offer graduate students access to industry professionals, networks and instructors for education in consumer behavior, healthcare marketing, brand management and strategic selling.
Shopify Plus reports that Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021. As digital marketing continues to grow, there is an increasing need for strategic planning and more targeted outreach in response to trends, technology and analytics.
ResearchAndMarkets.com anticipates that the global big data analytics market size will increase 12.3% by 2027, reaching nearly $105.08 billion. Data analytics enables companies to identify profit potential, trends and other pathways to success, and it applies to all areas of commerce, including technology, sports, music and entertainment.
“NCCU’s online MBA was developed to advance the careers of professionals through programming that speaks to the growing needs of a variety of industries,” said Anthony Nelson, Ph.D., dean of the NCCU School of Business. “We are positioning leaders to understand their responsibility in promoting equitable practices while forwarding innovative thought and making informed business decisions.”
In the field of Hospitality and Tourism, creativity and innovation has become even more essential due to the effects of Covid-19, as companies strive to ensure safety and service while providing a fun and rewarding experience for customers, according to Po-Ju Chen, Ph.D., chair of the Hospitality and Tourism Administration program.
“Analysts looking forward to the post-pandemic periods expect this industry segment to grow exponentially, putting professionals with the ability to lead, manage, and create in even greater demand,” Chen said.
NCCU plans to add new programs, such as commercial real estate, to the online MBA as the learning platform continues to grow.