NCCU Branding and Identity Guidelines
These standards help refine our brand. They reflect an engaging approach to communicating key elements of our unique brand.
University Brand Center and Identity Guidelines
“A brand is the sum of all the expressions by which an organization intends to be recognized.” It’s more than a logo, our school colors, a slogan, a mascot or an ad campaign. It’s what others think and feel when they hear the words "North Carolina Central University." We can influence these thoughts by working together in a strategic effort to produce professional and consistent experiences with everyone who interacts with NCCU via messaging and imagery, the design of our physical spaces and even our interpersonal interactions.
Trademarks and Licensing
NCCU asserts ownership and all rights, titles and interests in and to its indicia, which includes its name, trademarks, songs, mottos, and mascots, and prohibits their unauthorized use. The University has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country.
Terms of Use
All University marks are reserved for official University business and may not be used to promote non-University activities or for individual purposes. Units may not develop new logos or alter existing logos.
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