Yvette Bonaparte
Yvette Bonaparte is an associate professor of marketing in the Department of Business Administration in the School of Business at North Carolina Central University. Prior to her academic career, she amassed over 20 years of corporate marketing experience with some of the world’s leading corporations working on brand franchises in the consumer-packaged goods and healthcare industries.
Dr. Bonaparte’s research is focused on the areas of healthcare/pharmaceutical marketing and experiential/project-based learning. Her work has been published in peer-reviewed journals and presented at both national and international conferences.
Education
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Ph.D. |
Leadership Studies, North Carolina A&T State University |
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M.B.A. |
Marketing, the Fuqua School of Business, Duke University |
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B.A. |
Economics, Brandeis University |
Courses
Publications
Bonaparte, Y.L., Caring for Caregivers: A Healthcare Marketing Opportunity, Atlantic Marketing Conference, Charleston, SC (conference proceedings) (2024).
Bonaparte, Y.L. and White, S.D. Sustainability, Social Marketing, Veterinarians and United States Veterans. Journal of Global Scholars of Marketing Science (2020) vol. 30: no: 3. pp. 240-251.
Bonaparte, Y.L., Sustainable Outcomes of an Experiential Learning Project. Journal of Global Scholars of Marketing Science (2019) vol. 29: no: 1. pp. 7-14.
Bonaparte, Y.L., A Perspective on Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence and Health Literacy, Atlantic Marketing Journal (2017) vol. 5: no. 3 article 5.