Dr. Tianduo Zhang joined NCCU in 2019 as an assistant professor of Mass Communication. She got a Ph.D. in mass communication from the University of Florida and an M.A. in public relations from the University of Miami.
As an educator in mass communication, she has taught Media Ethics, Public Relations Cases and Campaigns, and Media and Society. She is the faculty advisor of NCCU's Public Relations Student Society of America (PRSSA) and has been collaborating with several public relations (PR) agencies in improving HBCU student career development.
As a researcher, Dr. Tianduo Zhang’s recent research interest is mediated health communication in a multi-cultural context. This includes cultural and historically informed public health communication, health literacy communication, persuasion resistance and how health messaging on media is interpreted via a racial minority lens. She is the co-lead of the NCCU Health Literacy and Communication Research core and founder of the NCCU Health Communication Lab, where both humanistic and scientific approaches are used to develop implementation science projects related to health literacy and communication.
She is the co-principal investigator (PI) of Bull City Strong, granted from the Office of Minority Health and a subcontract co-PI. Her secondary research interest stems from the teaching and service she did to improve diversity and inclusion in the strategic communication field. Specifically, she is interested in understanding the process of career choice development among HBCU communication students and an effective model for corporate-HBCU collaboration on improving diversity and inclusion.
Dr. Tianduo Zhang has published many journal articles, book chapters and encyclopedia entries. Her work appears in published journals, including the Journal of Public Relations Research, the Chinese Journal of Communication and Journalism Studies.