Mass Communication, Public Relations Concentration, B.A.

Program Overview

The Public Relations concentration (Mass Communication B.A.) prepares students for careers as specialists who promote people and organizations. Students will learn how to understand the attitudes and values of the institutions they work with in order to achieve institutional communication goals, develop strong written communication skills and technology experience, improve critical and creative thinking, and explore ethics in decision-making.

Freshman Year

Fall Semester

ENG 1110 - English Composition I (3)

MATH 1080 - Mathematics for Liberal Arts & Social Sciences (3)

HIST 1320 - World Societies (3)

HEDU 1531 - Health (2)

UNIV 1100 - First Year Seminar (2)

Spring Semester

ENG 1210 - English Composition II (3)

HUM 2410 - Arts & Humanities I (3)

MSCM 1250 - Elements of Speech Communication (3)

Sophomore Year

Fall Semester

MSCM 2400 - Introduction to Mass Communication: Structure and Social Impact (3)

KIN 1541 - Fitness (2)

MSCM 2440 - Reporting and Writing for Mass Media (3)

Spring Semester

MSCM 2430 - Mass Media and Society (3)

MSCM 2540 - Introduction to Multimedia Reporting (3)

MSCM 2590 - Public Relations Theory and Practice (3)

Junior Year

Fall Semester

ENG 3110 - Advanced English Grammar (3)

MSCM 3595 - Public Relations Writing & Publications (3)

Spring Semester

MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)

MSCM 4605 - Mass Communication Law (3)

Senior Year

Fall Semester

MSCM 4615 - Media Ethics (3)

MSCM 4620 - Media Practicum (3)

Spring Semester

MSCM 4600 - Mass Communication Theory and Research (3)

MSCM 4591 - Public Relations Cases and Campaigns (3)

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How to Apply

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