Business Administration, M.B.A., Online

The M.B.A. concentration in Data Analytics provides students with solid knowledge and training in data analysis and statistical computing. The concentration includes the courses shown below.

12 Required Credit Hours:

• STQM 5420, Topics in Regression Analysis (3)
• STQM 5440, Topics in Categorical Data Analysis (3)
• STQM 5900, Special Topics in Data Analysis (3)
• STQM 5900, Special Topics in Data Analysis Capstone (3)

The M.B.A. concentration in Marketing gives students the toolbox and analytical skills to operate effectively in an increasingly dynamic marketplace. Students will be prepared for the immediate application of progressive techniques within marketing that utilizes new technology and digital capabilities while strengthening foundational marketing principles.

12 Required Credit Hours:

• MKT 5600, Professional Selling and Sales Management (3)
• MKT 5700, Healthcare Marketing (3)
• MKT 5800, Customer Relationship Management (3)
• MKT 5900, Special Topics and Trends in Marketing (3)
• MKT 5950, Marketing Capstone (3)

The M.B.A. concentration in Hospitality Management offers courses specifically developed to support the advancement of hospitality and tourism management professionals. Along with a strong business management foundation, students who pursue this concentration will also receive relevant instruction related to contemporary topics in hospitality and tourism.

12 Required Credit Hours:

• HADM 5100, Global Hospitality and Tourism Operation (3)
• HADM 5200, Hospitality Services Marketing (3)
• HADM 5600, Contemporary Hospitality Service Management (3)
• HADM 5900, Special Topics and Trends in Hospitality and Tourism (3)

The M.B.A. concentration in Real Estate provides students the leverage to increase diversity and inclusion in the commercial real estate industry across the United States. There is a compelling need for more minority professionals in the commercial real estate industry. This course will also educate M.B.A. students enrolled in the Real Estate Concentration through coursework, internships and mentorship; help M.B.A. graduates secure professional positions in various sectors of the commercial real estate industry; and create an affiliated Real Estate Center to enrich the concentration primarily through projects that increase minority economic development and wealth creation in Durham, North Carolina, and elsewhere. This concentration is offered through an online or face-to-face delivery method.

Sample Courses:

• REST 5100, Fundamentals of Real Estate
• REST 5200, Real Estate Investment and Finance
• REST 5300, Real Estate Development
• REST 5900, Special Topics in Real Estate

The M.B.A. concentration in Wealth Management is open to individuals from diverse backgrounds; its primary purpose is to increase diversity, equity and inclusion in the wealth management industry to address the significant underrepresentation of African-American professionals and to decrease the racial wealth gap between African Americans and whites.

The racial and ethnic wealth gaps are large and persistent according to the 2016 Federal Reserve Board Survey of Consumer Finances Report. The real median net worth in an African-American household still lags far behind white households. The median household wealth gap between African-Americans and whites grows larger as education levels rise. The report also shows that African-American households are less likely to own assets, such as a house, business, retirement savings and savings account, when compared to white households. Those who do own assets own far fewer in each category. Along with wealth gaps, there are substantial knowledge gaps in basic financial education.

This program answers the growing call to address the wealth gap and improve the financial literacy skills in the African American community and among college students. This concentration is offered through an online or face-to-face delivery method.

Sample Courses:

• PFIN 5110, Survey of Personal Financial Planning
• PFIN 5120, Retirement and Estate Planning
• FIN 5558, Investment
• PFIN 5130, Personal Financial Planning