G&S Business Communications partnership supports students interested in communications careers
North Carolina Central University’s Division of Student Affairs will present the second annual Ready to Soar Conference on Saturday, Jan. 16, beginning at 11 a.m. The conference, which will be broadcast virtually on Zoom and Facebook Live, is open to NCCU students and the general public. The title sponsor for this year’s conference is G&S Business Communications.
The Ready to Soar Conference is presented by NCCULife, a program out of the division’s marketing and communications department. Outside of the conference, the NCCULife program allows students to work alongside marketing professionals on assignments for the 17 diverse departments within the Division of Student Affairs. Each student involved can gain internship credit and provide coverage for exciting university events, such as lyceums, sporting events and homecoming.
“The lack of diverse faces can often deter young minority professionals from applying to specific places or deciding to pursue certain fields,” says Chelsey Holts, director of marketing and communications in the Division of Student Affairs. “My ultimate goal is for students to see diverse personnel in positions of influence so that they may network and learn from them. The Ready to Soar Conference can help students get their foot in the door at their dream agency based on connecting with the right person.”
In February 2020, the program held its first conference designed to appeal to students interested in networking by providing tutorials on popular marketing tools, employment tips for those getting started in the communications industry and other benefits. Notable speakers included Kia Robinson of Weber Shandwick in New York, and NCCU alumna Dominique Jones of EMPIRE in California.
“It is an honor to work with North Carolina Central University and NCCULife,” said Nicholas Love, vice president of Digital Marketing at G&S. “As an HBCU graduate myself, I understand the importance of forging relationships with programs offered by HBCUs relevant to our industry; which exposes our business to a broader range of diverse talent. This event is just the beginning of our partnership, where we hope to build a relationship with a university that is fostering the exact talent we are looking for; the next generation of marketers and communicators.”