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NCCU Business Annual Summer Outreach to Youth


40 young minds from across the United States embarked upon the campus of North Carolina Central University on Saturday June 17-25, 2017. As a part of a highly competitive full collegiate immersion experience, the students were swiftly thrust into the study of business principals through workshops, lectures, entrepreneurial engagements, life case study competition and an out of town trip. The theme for all interactions the students encountered was found in the exploration of Entrepreneurial Scalability.  Taking as a client, Chef Ricky Moore and his Saltbox Seafood Joint business, students studied the interworking of Chef Ricky Moore’s growing enterprise while intensively researching his approach to quality product and service in preparation of his impending expansion.

Throughout the 9-day academy the students were charged with interviewing the business owner, studying its history, researching the market, and developing a strategic approach to solving a prescribed challenge that the company has experienced. The result--5 presentations presented to Chef Ricky demonstrating varying considerations he should make as he proceeds into this expansion effort. “The students were phenomenal”, said Chef Ricky, “I intend to use the feedback from all of the presentations to continue to grow and evolve my business”.

The students’ experience culminated with a trip to Charlotte, NC to visit with Charlotte Hornets executives, and a tour of the Innovative Marriott City Center concept hotel, and a highly engaging and interactive experience with successful entrepreneurs at the Allen Entrepreneurial Institute in Lithonia, GA.   “Everything we learned, everyone we met, and everyone who shared their story really inspired me to get going and start my own business,” said Carmen Haywood, Junior, Wake Forest North Carolina.

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