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Alumna Receives National Honor for Fight Against Hunger

Jasmine Crowe

Combating hunger is not just an act of community service for NCCU alumna Jasmine Crowe, ’05, it’s her passion. Through her mobile app Goodr, Crowe distributes unused food to individuals in need.

“Hunger is not an issue of scarcity, it’s a matter of logistics,” Crowe says.

With her winning recipe, Crowe has secured high-profile partnerships with the Hartsfield-Jackson International Airport and Hormel Food’s Dinty Moore’s brand to offer surplus food to non-profit organizations and individuals in need.

In addition to providing food daily for individuals in need, Goodr recently partnered with the Atlanta Hawks on a service project for local Atlanta residents. Approximately 100 senior citizens were provided free groceries from multiple local grocery partners at the Goodr “Pop-Up Grocery” event.

Recently, Crowe was honored with Walmart’s #ReignOn award during the NAACP Image Awards held on March 30. The honor recognizes trailblazing women become catalysts for change and are positive inspirations. She has also been profiled for her efforts by national media outlets including CNBC, Black Enterprise Magazine, Forbes and the Oprah Magazine among others.

Crowe received a bachelor’s degree in mass communication from NCCU in 2005.

Meet Jasmine, the true essence of “Truth and Service.”

The Basics

Name: Jasmine Crowe

Grad Year: 2005

Hometown: Charlotte, N.C.

Current City: Atlanta, Ga.

Job: CEO, Goodr Inc.

About You

Who has made a great impact in your life?

It’s hard to choose just one, I would say my family – my dad, mom and sister.

What motivates you? 

I’m motivated to end hunger, work towards eliminating food waste and reducing poverty.

Favorite Quote?

“Remember why you started.”

Where can we follow you on social media?



What influenced your decision to attend NCCU and select your major? 

I visited NCCU during a college tour and had a lot of fun. I always desired to attend an HBCU, NCCU was a great fit. I originally was an education major, finding my love for public relations influenced my decision to seek a degree in mass communication.

How did your education prepare for your career? 

I enjoyed a career in public relations for several years, my education helped to prepare me with the tools needed to success in writing and public speaking.


Tell us about your job. 

I am the founder and CEO of Goodr, we’re a social impact company that leverages technology to combat hunger and food waste.

How has working in your industry changed the way you look at the world? 

My current work has given me a laser focus to work on a problem that’s of vital importance. I think everyone deserves to eat and the fact that so many don’t has changed my life. I work every day with so much purpose.

What is an important quality you look for in your relationships with others? 


What music are you listening to at work this week?

I’m always feeling Jay-Z.

Judge Me Not: 6 Questions

  1. Maroon or Gray? Gray
  2. Mac or PC?  Mac
  3. Hip-Hop or R&B? Hip-Hop
  4. iPhone or Samsung? iPhone
  5. Netflix or Hulu? Both
  6. Snapchat or Instagram? Instagram
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