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NCCU Unveils New University Brand Asset

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For more than a century, North Carolina Central University has built on its rich heritage of producing change agents, leaders, scholars and innovators. As we continue to serve as an institution of access and opportunity, we believed it was important to develop a new brand identity that reflects our rich heritage and bright future. 

In 2016, NCCU engaged a branding agency to develop a new innovative, creative brand identity and tagline that accomplished the following goals: 1) appeals to our diverse university community; 2) honors NCCU’s Historically Black College and University legacy, while simultaneously looking toward the future and 3) better reflects the university’s expanding academic programs.

During the process, the university sought input from focus groups made up of NCCU students, alumni, faculty, staff and supporters on an additional mark to add to the NCCU brand family, which includes the university seal, featuring founder Dr. James E. Shepard, and the Eagle Athletic mark.

The new logo and tagline – Discover what’s Central to you – that NCCU unveiled to the university community this week achieves those goals. Fortifying the historic administration building on NCCU, the quoins, are architectural elements, which signify permanence and strength. They also resemble the wings of an eagle, a symbol of pride and achievement, and the university’s mascot. Simply put, this symbol is both foundational and aspirational.

The new brand mark will replace the NCCU name logo that contained the Hoey Administrative Building and trees. The university will continue the usage of the motto “Truth and Service,” the seal for official university correspondence and the Eagle mark, which is used by the Department of Athletics. The university will also continue to use its formal name as North Carolina Central University.

We invite the entire North Carolina Central University community to get ready to “Discover what’s Central to you.”

For more information, visit http://www.nccu.edu/formsdocs/proxy.cfm?file_id=4289

To view the launch video, visit: https://youtu.be/KGQ7BJ8dvX4 

Published: Thursday, April 19, 2018
by Director of Marketing and Communications, Quiana M Shepard

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