Published: Tuesday, October 13, 2015
The Department of Mass Communication at North Carolina Central University introduced a new subject concentration in public relations in fall 2015.
Public relations majors in Mass Communication will take the department’s core courses along with four required courses, Public Relations Theory and Practice, Public Relations Writing, Media Business: Advertising, Sales & Marketing, and Public Relations Cases and Campaigns.
The Mass Communications Department already has a robust public relations internship program, and the academic concentration will better prepare students for professional careers, said department Chairman Dr. Calvin Hall.
“Public Relations is a growing field that has a multitude of career opportunities for students from underrepresented groups,” Hall said. “We are excited about the prospect of our department developing professionals who will help define the future of the field as graduates of our new concentration.”
The Public Relations Society of America defines public relations as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
The department will add a faculty member to serve as lead instructor for the concentration in addition to serving as adviser for a future campus chapter of the Public Relations Student Society of America.
For more information about the public relations concentration, contact Dr. Calvin Hall at Calvin.Hall@nccu.edu or 919-530-5142.