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NCCU Panel to Explore “The Business of Sports”

Published: Friday, October 26, 2012

Four panelists with extensive experience in sports marketing will explore “The Business of Sports” at North Carolina Central University. The discussion, the latest installment of the NCCU School of Business Dean’s Global Speaker Series, will take place on Tuesday, Nov. 6, starting at 5:15 p.m. in B.N. Duke Auditorium.

The panelists are:

  • George Habel,vice president for sports marketing enterprises at Capitol Broadcasting. He oversees all the company’s sports-related endeavors, which include the Durham Bulls, the company’s three sports radio stations, and Wolfpack Sports Properties at N.C. State University.
  • Doug Warf, vice president of marketing for the Carolina Hurricanes. He is in charge of marketing, promotions, community relations and Canesvision, the in-house production crew for the National Hockey League team.
  • Lindsay LaBennett,consultant for the Wasserman Media Group, a sports marketing agency based in Raleigh. Serving as an advisor to her client, Nationwide Insurance, she provides strategic direction for the company’s sponsorships of teams such as the Pittsburgh Steelers, UNC men’s basketball, Ohio State football and the Columbus Blue Jackets of the NHL.
  • John Cash,general manager of HBCU college sports for IMGCollegiate Sports Marketing. He manages corporate sponsorship, sales, marketing and media relations for the Mid-Eastern Athletic Conference (MEAC), HBCU Classics, and for Florida A&M and N.C. A&T universities.

The Global Speaker Series, established early this year by NCCU School of Business Dean D. Keith Pigues, is an outgrowth of university’s 2020 Strategic Plan and aims to increase retention and graduation rates, enhance academic distinction and distinctiveness and foster community engagement. Each Speaker Series forum includes roundtables and provides opportunities afterward for students to interact one-on-one with leading business professionals and entrepreneurs. 

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