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W. Russell R Robinson

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Contact Information

Assistant Professor
(919) 530-7197
(919) 530-7991
208 Farrison-Newton Communications Building


Dr. W. Russell Robinson is an assistant professor in the Media Studies curriculum housed in the Department of Mass Communication. His teaching interests include mass media and popular culture, gender and sexuality, Black masculinity, critical race theory, new media, media advocacy, and the politics of media representation.
Dr. Robinson is the chair elect of the NCCU Faculty Senate. His term will officially July 1, 2018.

Dr. Robinson's research concentrates on intersectionality, specifically along the lines of race, gender, class and media representation. His current research examines hash tag activism and has generated a coming book chapter (co-author), The Revolution Will Not Be Televised: The American Civil Rights Movement Goes Online in From Tahir Square to Ferguson: Social Networks as Facilitators of Social Justice Movements (Peter Lang Publishing, 2018). Additionally Dr. Robinson is the co-editor of Who's Bad?: Depictions and Interpretations of Black Masculinity in Literature, Music, and Film (Lexington Books, 2019). Additionally he has presented papers nationally and internationally.

Dr. Robinson often is sought locally for his professional opinion on matters of social media, Black masculinity and popular culture. He has appeared in The Durham Herald Sun, Ebony, Al Jazeera English, Diverse Issues in Higher Education and The Wall Street Journal.

Research Interests

• Critical Race Theory
• Gender Studies
• Media Studies
• Media Representation
• Social Media Activism
• American Mass Media and Popular Culture
• Hip Hop Pedagogy
• Documentary Filmmaking
• Media Ownership
• Womanist Studies


PhD Howard University 2011
MA North Carolina Central University 1995
BA North Carolina Central University 1993
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