Mark Rosso is Associate Professor of Computer Information Systems in the School of Business at North Carolina Central University, where he teaches undergraduate and graduate Management Information Systems courses. His teaching interests include information systems development and management. His research on Web genres has been published in the Journal of the American Society for Information Science & Technology (JASIST), and is included in his book chapter in Genres on the Web, published by Springer-Verlag. His work on teaching search advertising in an MBA information systems management course was published in the Journal of Information Systems Education (JISE). His Ph.D. in Information Science, and MBA with a concentration in Marketing, are from the University of North Carolina at Chapel Hill. He has also earned a Masters in Computer Science from Duke University, and a BA in Psychology from Northwestern University. Prior to his academic career, he spent eight years in corporate marketing, and three years in software development.