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Mark A Rosso

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Contact Information

Title:
Associate Professor
Department:
Email:
mrosso@nccu.edu
Phone:
(919) 225-9660
Office:
122 C. T. Willis Commerce Building

Biography

Mark Rosso is Associate Professor of Computer Information Systems in the School of Business at North Carolina Central University, where he teaches undergraduate and graduate Management Information Systems courses. His teaching interests include information systems development and management. His research on Web genres has been published in the Journal of the American Society for Information Science & Technology (JASIST), and is included in his book chapter in Genres on the Web, published by Springer-Verlag. His work on teaching search advertising in an MBA information systems management course was published in the Journal of Information Systems Education (JISE). His Ph.D. in Information Science, and MBA with a concentration in Marketing, are from the University of North Carolina at Chapel Hill. He has also earned a Masters in Computer Science from Duke University, and a BA in Psychology from Northwestern University. Prior to his academic career, he spent eight years in corporate marketing, and three years in software development.

Education

PhD University of North Carolina, Chapel Hill 2005
MBA University of North Carolina, Chapel Hill 1986
MA Duke University 1983
BA Northwestern University 1979

Vita/Resume

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Selected Publications

1. Sharma, A. , & Murphy, M. , & Rosso, M. , & Grant, D. (2013). Developing an Undergraduate Information Systems Security Track . Information Systems Education Journal, 11, 10-17.
2. Murphy, M. , & Sharma, A. , & Rosso, M. (2012). Measuring assurance of learning goals: effectiveness of computer training and assessment tools. Information Systems Education Journal, 10, 87-94.
3. Rosso, M. A., & Jansen, B. J. (2010). Brand names as keywords in sponsored search advertising. Communications of the Association for Information Systems, 27, 81-98.
4. Rosso, M. A., & McClelland, M. K., & Jansen, B. J., & Fleming, S. W. (2009). Using Google AdWords in the MBA MIS Course. Journal of Information Systems Education, 20, 41-49.
5. Rosso, M. A. (2008). User-Based Identification of Web Genres. Journal of the American Society for Information and Technology, 59, 1053-1072.
 
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