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Lei Shi

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Associate Professor
(919) 530-6375
204 C. T. Willis Commerce Building


• Strong leader with experience in people conflict management.
• US citizen with over 10 years of experience teaching and researching in the UNC system. Courses taught include international marketing, principles of marketing, retailing, integrated marketing communication, promotion management and sales management.
• Excellent academic scholar with multiple publications at quality peer-review journals in the generation and integration of knowledge in the fields of sales management, integrated marketing communication, and retailing. Research tools and databases used include Compustat, Mathematica and SPSS.
• A creative, innovative, experienced and open-minded educator with proven ability to inspire sustainable growth in trainees, to build strong and effective teams, to provide clear guidance and measures enabling quick and clear decision making;


PhD University of Pittsburgh 2003


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