About NCCU Academics Admissions Athletics Campus Life Giving Research

Lei Shi

Profile Image

Contact Information

Title:
Associate Professor
Department:
Email:
lshi@nccu.edu
Phone:
(919) 530-6375
Office:
204 C. T. Willis Commerce Building

Biography

• Strong leader with experience in people conflict management.
• US citizen with over 10 years of experience teaching and researching in the UNC system. Courses taught include international marketing, principles of marketing, retailing, integrated marketing communication, promotion management and sales management.
• Excellent academic scholar with multiple publications at quality peer-review journals in the generation and integration of knowledge in the fields of sales management, integrated marketing communication, and retailing. Research tools and databases used include Compustat, Mathematica and SPSS.
• A creative, innovative, experienced and open-minded educator with proven ability to inspire sustainable growth in trainees, to build strong and effective teams, to provide clear guidance and measures enabling quick and clear decision making;

Education

PhD University of Pittsburgh 2003

Vita/Resume

Download PDF
 
© 2017
North Carolina Central University
1801 Fayetteville St., Durham, NC 27707