* Develops and implements integrated marketing strategies, plans and processes, including overall campaign development and execution.
* Organizes and directs campaigns and program-specific teams to execute marketing strategies and deliverables across all functions, including field marketing, relationship marketing, advertising, events, print, internet advertising, blog, social media, direct mail, email blast, publicity, and websites.
* Builds and maintains relationships with corporate, community, military organizations, and community colleges in North Carolina.
Professionally, I hold a Master's degree in Business Administration. I have been employed in corporate America for over a decade as a marketer. I began my professional career at General Electric as a Sales Reporting Specialist. From there I transitioned to the Campbell's Soup Company. I successfully facilitated corporate directives, managed projects spanning across multiple peer team disciples and geographic boundaries. I then transitioned to a design agency in Manhattan where I held the role as Director of New Business Development and was able to penetrate emerging markets. It is here where I developed extensive experience leading various new business initiatives, penetrated emerging markets, developed branding strategies and the ability to identify profitable business ventures. I then transitioned to the Manager of Business Development role for Catalina Marketing in Saddlebrook, New Jersey, where I researched consumer behavior, developed pricing and promotional strategies, and created sales pitches.
I am currently the Director of Marketing/Communications for Undergraduate and MBA programs in the School of Business. I develop, lead and manage all aspects of internal and external communications for the school. Prior to entering my role in the School of Business, I held the position as Associate then Interim Director of the Office of Transfer Services. As one of the original members of this new office, I generated campus and community wide attention to transfer student needs.