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Academic Course List

ClassID Name Description Credits
MSCM 2400 Introduction to Mass Communication: Structure and Social Impact Prerequisite: ENG 1210. Introduction to the role of mass communication in society and to the structure, function, and social impact of the communications media. Extensive discussion of media institutions, theories, practices, professional fields, and effects on society, groups, and individuals. 3
MSCM 2430 Mass Media and Society Prerequisite: ENG 1210. Examination of the mass media in relation to social institutions, public opinion, and government. Includes issues such as media violence, socialization, and entertainment. 3
MSCM 2440 Reporting and Writing for Mass Media Prerequisite: ENG 1210. A study of the techniques and tools for gathering and reporting the news and an introduction to newswriting with emphasis on the organization and development of news stories. 3
MSCM 2460 Mass Media and American Popular Culture Prerequisite: ENG 1210. Exploration of the relationship between mass media and popular culture; introduction to techniques of media analysis and consideration of the aesthetics of such cultural artifacts as best-selling fiction and television comedies. 3
MSCM 2470 Diversity and the Media Prerequisites: ENG 1210, MSCM 2400. An examination of the portrayal of minorities in the mass media with emphasis on African Americans, Hispanics, Native Americans, and Asian Americans. Also focuses on the history of the minority media and the ways minority groups have produced media to meet their needs. 3
MSCM 2480 New Technologies and Society Prerequisites: ENG 1210, MSCM 2400. A survey of developing telecommunication systems and technologies, such as optical/digital technologies, and how they affect traditional electronic media and society. Explores the social practices and communicatory processes that new technologies encourage and subvert. 3
MSCM 3450 History of Mass Communication Prerequisite: ENG 1210. Examination of the emergence of the free press, including the African American press, and the development of mass media in the United States. Study of the technical, cultural, political and economic forces that have shaped mass media in our society. 3
MSCM 3460 International Communication Prerequisite: ENG 1210. An exploration of issues and implications of international information ?ow and of the uses of media 3
MSCM 3500 Introduction to film Criticism Prerequisite: ENG 1210. Introduction to the study of cinema aesthetics with emphasis on ?lm history, genres and African American ?lm. 3
MSCM 3505 Photojournalism Prerequisites: ENG 1210, MSCM 2400. Introduction to the visual and technical aspects of 35mm and digital photojournalism. Practical experience in photographing general news events, sports, features, and other standard newspaper subjects. 3
MSCM 3510 Advanced Reporting Prerequisites: ENG 1210, MSCM 2440. Practice in gathering and writing news for the mass media with particular emphasis on developing the student’s news judgment and writing skills. Attention to detailed reporting and interpretation, field assignments, team reporting, and computer-assisted reporting. 3
MSCM 3520 Copy Editing Prerequisites: ENG 1210, MSCM 2440. A study of the tools and techniques of modern editing, with emphasis on the editor’s role in a desktop publishing environment. Designed to provide experience with every stage of the copy flow from copy editing to final paste-up. Includes units on media law and ethics. 3
MSCM 3525 Desktop Publishing Prerequisites: ENG 1210, MSCM 2440. Introduction to graphic design techniques in newsletters, magazines and newspapers. The focus of the course is to practice skills necessary for layouts and graphics from conception to finished product using desktop publishing and photo editing software. 3
MSCM 3540 Feature Writing for Newspapers and Magazines Prerequisites: ENG 1210, MSCM 2440. Practice in researching, developing and organizing, and writing feature articles for newspapers and magazines, as well as analysis of style and trends in newspaper and magazine feature stories. 3
MSCM 3560 Writing for Radio and Television Prerequisites: ENG 1210, MSCM 2400. Introduction to writing news and public affairs copy for broadcast media, public service announcements, radio and television commercials, broadcast continuity, and dramatic programs. 3
MSCM 3570 Audio Production Prerequisites: ENG 1210, MSCM 3560. Introduction to the basic principles of audio production, including the operation of studio equipment and the writing, producing, and presenting of programs. 3
MSCM 3580 Video Production Prerequisites: ENG 1210, MSCM 3560. Introduction to the fundamentals of small-systems video production. A study of the basic techniques of television studio and field production. Topics include camera use, lighting, sound in television production, producing, directing and editing. 3
MSCM 3590 Public Relations Prerequisites: ENG 1210, MSCM 2440. Study of the theory and practice of public relations. Analysis of public relations as a communication function of organizations. 3
MSCM 3600 Internship in Mass Media Prerequisites: ENG 1210, MSCM 2400. Approval by a faculty committee and a minimum grade point average of 3.0 in English courses and 2.6 overall are also required. A guided internship in the mass media that will give students experience needed for career planning and development. 3
MSCM 3610 Issues in Media Prerequisites: ENG 1210, MSCM 2430. A seminar on selected topics in contemporary media studies. 3
MSCM 4530 Introduction to Video 3
MSCM 4600 Mass Communication Theory and Research Prerequisites: ENG 1210, MSCM 2400, 2430. A study of the development and scope of mass communication theory. Analysis of social/behavioral and critical/cultural approaches to mass communication theory. Study of the use and analysis of research in mass communication. 3
MSCM 4610 Communication Law and Ethics Prerequisites: ENG 1210, MSCM 2400. A study of legal and ethical issues relating to the practice of mass communication; study of constitutional guarantees, freedom and responsibility of the press, libel law, rights of privacy, professional standards and industry self-regulation. 3
MSCM 4620 Media Practicum Prerequisites: ENG 1210, MSCM 2400, 2440. Guided on- the-job training with on-campus media and organizations. Choice of workplace depends on concentration. 3
MSCM 4625 Advanced Audio Production Prerequisites: ENG 1210, MSCM 2400, 3580. Advanced analysis and application of the principles and methods of audio production, with emphasis on studio technique. 3
MSCM 4635 Advanced Video Production Prerequisites: ENG 1210, MSCM 2400, 3580. Advanced analysis and application of the principles and methods of video production, with emphasis on creative and technical skills required for preparing media programs. A hands-on, project-based approach to video production offering basic instruction in digital video production and editing. 3
MSCM 4640 Corporate and Institutional Video Prerequisites: ENG 1210. MSCM 2440, 3580. Application of video and computer technology in training, employee relations, public relations, and other non-broadcast applications. 3
MSCM 4641 Documentary Prerequisites: ENG 1210, MSCM 2400 and 3560 or 3570 or 3580. Workshop in the production of audio and/or video non?ction or documentary projects. The course focuses on narrative, representational, and aesthetic strategies of documentary production. Students produce a documentary 3
MSCM 4645 Public Issues Reporting Prerequisites: ENG 1210, MSCM 2440. An advanced study of reporting on public issues, with emphasis on government, the courts, and public agencies and special problems, such as race relations, ecology, welfare and tax reform, minority rights and consumerism. Attention to detailed reporting and interpretation. 3
MSCM 4650 Independent Study Prerequisites: ENG 1210, MSCM 2440 and permission of the instructor. A minimum grade point average of 3.0 in English courses and 2.6 overall are also required. A specialized critical and detailed study of problems in mass communication. 3
MSCM 4670 Media Management Policies Prerequisites: ENG 1210, MSCM 2400, 2440. A study of management of media organizations, especially small daily and weekly newspapers, including an analysis of problems of the African American press and electronic media. Attention to community relations and public service issues. 3
MSCM 4680 Internship in Mass Media II Prerequisites: ENG 1210, MSCM 2400, ENGM 3600. Approval by a faculty committee and a minimum grade point average of 3.0 in English courses and 2.6 overall are also required. A guided internship in the mass media that will give students experience needed for career planning and development. 3
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