Print and broadcast media are powerful and influential and reach out to touch people in all walks of life. Just think of the millions of people who read daily newspapers; who listen to newscasts and talk shows on the radio; who view evening news events on television; and who subscribe to newspapers, magazines and trade journals.
At NCCU, we rely on the state and federal governments and on funding agencies for the more than $145 million it takes to finance the university each year. Consequently, it is crucial that we do whatever we can to demonstrate to governments, agencies, taxpayers and donors that their money is well spent.
One of the most effective and far-reaching ways to get that message across is through print and broadcast media. By communicating effectively with the press, faculty and staff obtain greater public awareness of their achievements and the university receives recognition for its efforts in the social, cultural and economic life of the community.
Stories that demonstrate how North Carolina Central University is energetically pursuing its mission of excellence not only make a persuasive argument for recruiting top-flight faculty and students, these stories encourage financial support.
By working with the media in the right way, NCCU can communicate its mission in the best light.