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What to do When the Media Calls

First, decide whether you will grant the interview. To help you decide, here are some questions to ask:

  • What is the subject of the interview?

  • Are you the appropriate person to answer questions about the topic?

  • Who is the reporter and where does he/she work?

  • What will be the format of the interview? Live? Taped? Telephone? Is it a feature story, or a news story?

  • Where will the interview be conducted and how long will the interview be?

  • What is the reporter’s deadline?