What to do When the Media Calls

First, decide whether you will grant the interview. To help you decide, here are some questions to ask:

• What is the subject of the interview?

• Are you the appropriate person to answer questions about the topic?

• Who is the reporter and where does he/she work?

• What will be the format of the interview? Live? Taped? Telephone? Is it a feature story, or a news story?

• Where will the interview be conducted and how long will the interview be?

• What is the reporter’s deadline?