The seal is the official trademark and primary identifier of the university to be used on diplomas and other official university documents. It presents the university name, North Carolina Central University, in a distinctive and thoughtful manner. The seal represents many of the positive aspects of our university. Dr. James E. Shepard, the university’s founder, is depicted as a seeker of knowledge, with book in hand. He stands tall amidst the clouds, his eyes fi xed upon the future. Below the image of Dr. Shepard are the motto “Truth and Service” and the institution’s founding date, 1910. Below the entire seal is the founder’s name, James E. Shepard.
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University Name Logo
The NCCU name logo is a less formal mark of the university. It should be used in all media presentations not requiring the official seal. The NCCU name logo consists of two elements: An illustration of the Hoey Administration Building and the typographic treatment of the name “North Carolina Central University Founded 1910.”
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The Eagle, which is the athletic logo and university mascot, is intended to be used as a coordinating symbol for all sports-related and school spirit activities of the university. The athletic logo may be used for commercial purposes only with prior approval from the NCCU Office of Legal Affairs.