North Carolina Central University Office of Public Relations has a responsibility to NCCU’s employees, students and alumni to enhance the image of the institution by developing image building strategies designed to keep the public informed about the University’s staff, students, programs and activities.
The Office of Public Relations is also responsible for final review and sign-off on the design of all university publications for external audiences. Content and proofing are the responsibility of the creating department or school. The publications coordinator is to assist departments with the design of their newsletters and compliance with university style requirements.
The Office of Public Relations is primarily responsible for releasing information to the news media. To assure coordination of media relations, only two offices are authorized to issue news releases or to hold news conferences on behalf of the university — the Office of Public Relations for university-wide activities and the Sports Information Office for athletic activities. All news releases and news conferences must be coordinated through one of those offices.
The release of information to the media during a crisis situation MUST be coordinated through the Office of Public Relations. This office is responsible for the dissemination of appropriate statements, news releases and/or stories about the crisis or situation concerning North Carolina Central University.