North Carolina Central University
1801 Fayetteville St.
Durham, NC 27707
The marketing concentration is devoted to an intensive coverage of activities related to the delivery of goods and services from the producing organization to the user. The marketing concentration prepares graduates for professional positions in selling, purchasing, procurement, promotion and physical distribution. Opportunities for careers in marketing include commercial banks, nonprofit institutions and other organizations. The Bachelor of Business Administration (B.B.A.) degree with a concentration in marketing requires the satisfactory completion of the specified curriculum.