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Marketing Academic Plan
Program Description
The marketing concentration is devoted to an intensive coverage of activities related to the delivery of goods and services from the producing organization to the user. The marketing concentration prepares graduates for professional positions in selling, purchasing, procurement, promotion and physical distribution. Opportunities for careers in marketing include commercial banks, nonprofit institutions and other organizations. The Bachelor of Business Administration (B.B.A.) degree with a concentration in marketing requires the satisfactory completion of the specified curriculum.
Freshman Fall Freshman Spring
Dept Id Title Credits
CIS 2400 Fundamentals of Information Systems 3
ENG 1110 English Composition I 3
HUSC 1521 Dimensions of Learning: College Beyond 2
MATH 1100 College Algebra Trigonometry I 3
MFL GEC Foreign Language III 3
MGT 1100 Professional Development I 1
Semester Credits:
Dept Id Title Credits
ECON 2300 Principles of Microeconomics 3
ENG 1210 English Composition II 3
ENG 1250 Elements of Speech Comm 3
MATH 1210 Finite Mathematics 3
SCI GEC Science Requirement 3
Semester Credits:
Sophomore Fall Sophomore Spring
Dept Id Title Credits
ACCT 2400 Principles of Accounting I 3
ECON 2200 Principles of Macroeconomics 3
HIST 1320 World Soc. 3
MATH 2000 Calculus for Non-Sci Majors 3
MGT 2100 Professional Development II 2
SOCI 2000 Society Human Behavior 3
Semester Credits:
Dept Id Title Credits
ACCT 2500 Principles of Accounting II 3
DSC 2010 Elementary Statistics 3
General Elective 3
HUM GEC Requirement 3
HUM Arts and Humanities I 3
HUM Arts and Humanities II 3
Semester Credits:
Junior Fall Junior Spring
Dept Id Title Credits
DSC 3020 Statistical Analysis 3
HEDU 1531 Health 2
MGT 3000 Organization and Management 3
MGT 3100 Professional Development III 2
MKT 3210 Principles of Marketing 3
PEDU 1541 Fitness 2
Semester Credits:
Dept Id Title Credits
ACCT 3100 Legal Environment of Business I 3
DSC 3300 Decision Sciences 3
FIN 3200 Principles of Finance 3
MKT 3450 Consumer Behavior 3
PSY 2100 Gen Psyc 3
Semester Credits:
Senior Fall Senior Spring
Dept Id Title Credits
MGT 4100 Professional Development IV 2
MKT 3350 Promotion Management 3
MKT 4150 Sales Management 3
MKT 4450 International Marketing 3
MKT Marketing Elective 3
SCI GEC Science Requirement 3
Semester Credits:
Dept Id Title Credits
General Elective 3
MGT 4740 Strategic Management 3
MKT 4650 Marketing Research 3
MKT 4690 Marketing Seminar 3
MKT Marketing Elective 3
Semester Credits:
Estimated Minimum Required Credits: 124
DISCLAIMER: The information displayed on this page is only intended for use as a suggested guideline. For official graduation requirements and other binding curriculum information, please contact the appropriate faculty academic advisor.