Marketing Discipline

Marketing Discipline

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Mission

We strive to deliver an excellent academic marketing program to students; we deliver an academic experience that engages our research and helps students to develop strong competencies in marketing. We want to inform the practice of marketing by providing an understanding of the customers and stakeholders who interact with marketing services, products, companies, selling environment, and brands.

To generate successful marketing, the marketing manager now must be masters of psychology, sociology, culture studies, and economics while aligning their strategies with organizational business models and plans.

American Marketing Association (AMA)

About AMA

The AMA is the largest marketing association in North America; it is a professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide.

The NCCU Chapter of the AMA is an active student club, and it is open to all University students. The Chapter participates in campus and community activities which tend to improve knowledge of marketing theory and marketing skills. Also, the local Chapter is connected to a global network of experienced marketers, including leading marketing teachers, researchers, and practitioners.

Courses Offered

MKT 3210 Principles of Marketing
MKT 3320 Business Ethics
MKT 3350 Promotion Management
MKT 3450 Consumer Behavior
MKT 4050 Personal Selling
MKT 4150 Sales Management
MKT 4250 Retailing
MKT 4350 Business-to-Business Marketing
MKT 4450 International Marketing
MKT 4650 Marketing Research
MKT 4690 Marketing Seminar
MKT 5570 Marketing Strategy
MKT 5874 Supply Chain Management

Faculty

Dr. Darryl Banks
Assistant Professor
Taught: Marketing Seminar, Principles of Marketing, Supply Chain Management, Marketing Strategy
banksd@nccu.edu

Dr. Sundar Fleming
Lead Professor, Discipline Contact: 919-530-6410, sfleming@nccu.edu
Taught: Promotion Management, International Marketing, Marketing Seminar

Dr. Deirdre Guion
Assistant Professor
Taught: Consumer Behavior, Business-to-Business Marketing, Marketing Research
dguion@nccu.edu

Dr. Kendra Harris
Assistant Professor
Taught: Personal Selling, Business Ethics, Sales Management, Principles of Marketing
kharris@nccu.edu

Dr. Lei Shi
Assistant Professor
Taught: Promotion Management, Retailing, Principles of Marketing
lshi@nccu.edu